KOL Marketing Specialist - Strategic Influencer Partnerships

Join Juyi Holding HongKong Limited as a KOL Marketing Specialist and drive brand growth through strategic influencer partnerships in the dynamic Indonesian market. This role offers a competitive salary, performance bonuses, comprehensive health benefits, and a chance to work with a leading global brand. Based in Jakarta Selatan, you'll be at the heart of Indonesia's thriving digital economy, collaborating with top-tier influencers to create impactful campaigns.

As a KOL Marketing Specialist, you'll work closely with our marketing team to identify, recruit, and manage Key Opinion Leaders (KOLs) and Micro-Influencers (MIs) who align with our brand values and target audience. Your mission is to build and maintain long-term partnerships with these influencers, leveraging their unique audiences to drive brand awareness, engagement, and sales.

You'll be responsible for end-to-end influencer marketing campaigns, from initial outreach and contract negotiation to campaign execution and performance tracking. Using tools like Hootsuite, Later, and Canva, you'll create compelling content that resonates with our target audience, ensuring our brand message is consistently communicated across various digital platforms.

📋 Tanggung Jawab Pekerjaan

• Identify, recruit, and manage Key Opinion Leaders (KOLs) and Micro-Influencers (MIs) who align with our brand values and target audience.
• Build and maintain long-term partnerships with influencers, leveraging their unique audiences to drive brand awareness, engagement, and sales.
• Develop and execute end-to-end influencer marketing campaigns, from initial outreach and contract negotiation to campaign execution and performance tracking.
• Create compelling content that resonates with our target audience, ensuring our brand message is consistently communicated across various digital platforms.
• Monitor and analyze campaign performance using tools like Hootsuite, Later, and Canva, providing regular reports to the marketing team.
• Collaborate with the marketing team to develop and implement influencer marketing strategies that align with our overall business goals.
• Stay up-to-date with the latest trends and best practices in influencer marketing, attending industry events and participating in relevant training programs.
• Manage relationships with external agencies and platforms that facilitate influencer partnerships, ensuring smooth and efficient campaign execution.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in influencer marketing, digital marketing, or a related field.
• Proven track record of successfully managing and growing influencer partnerships.
• Strong understanding of digital marketing platforms, tools, and analytics.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Fluency in both English and Indonesian languages.
• Proficiency in using tools like Hootsuite, Later, and Canva.

🛠️ Keahlian

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